New Providence, Bahamas – With fans spanning the globe, The Bahamian Brewery and Beverage Company (BBB) has redefined the beer business in The Bahamas, by providing quality products and beers – like their signature Sands, Sands Light and Sands Pink Radler. Known for rewarding their fans for their loyalty through various social media promotions, contests, and celebrations at their brewery, Sands has now included an Alaskan Cruise giveaway!
Two years ago, during the Brewery’s 10 year anniversary celebrations, the company introduced a national Scratch & Win promotion, giving their fans across The Bahamas the opportunity to literally scratch & win their way to scores of instant prizes: from free beer, cash on the spot, and stylish Sands merchandise.
“Our customers really embraced the Scratch & Win promotion because there was an immediate reward for doing something that was, for many people part of their routine” explained Executive Sales and Marketing Manager at BBB Wellington Seymour. “The response we received was truly amazing and a great way to say thanks! ”
Late last year, BBB reintroduced its popular Scratch & Win promotion, this time upping the ante by offering daily prizes, as well as a chance to win a grand prize package: an Alaskan Cruise for two. Each week, scores of customers made their purchases of Sands, Sands Light, or Sands’ Pink Radler from any Jimmy’s Wines & Spirits locations as well as selected retailers in hopes of snagging instant prizes.
“Because our customers have come to know and love our Scratch & Win Promotion, our newest Sands promotion was all about offering a one of a kind vacation experience– a nice getaway off the rock,” noted Seymour.
After the Christmas celebrations, Keith Mackey, a resident of New Providence who bought 3 cases of Sands, had his name drawn as the winner from the scratch off entries. He and his wife, have now won an all-expense paid trip to cruise on the Norwegian Joy in May 2019. The Mackeys will be treated to the ultimate travel experience including flights to Seattle Washington, followed by a seven day adventure which will take them to Alaska ports in Ketchikan, Juneau, Icy Strait Point, as well as stops in Victoria, British Columbia’ allowing them to explore the wilds of Alaska, or to just chill on board watching for whales, or take a turn on the ships on board racetrack.
“My wife and I are extremely excited” Mackey exclaimed. “Who would have thought that buying my favourite beer would send me to Alaska? So far, I’ve only read about the amazing experiences that the Brewery has arranged for its promotion winners and so, I’m already anticipating a wonderful trip.”
The Brewery which has seen its expansion grow over three times its original size and with stores in 5 islands is looking forward to more competitions in 2019. “Our owner, Mr. Sands, is a firm believer in giving back to his supporters,” noted Seymour. “We are working on new campaigns all the time and expanding our products too.