New Providence, Bahamas – Widely regarded for its work with cancer sufferers and survivors, the Cancer Society of The Bahamas has been an invaluable resource providing support, providing vital information, financial assistance and even housing to help Bahamians across the country for over 45 years. The organization’s years of dedication have inspired countless companies to join the fight against cancer including Jimmy’s Wines & Spirits.

Since its inception, Jimmy’s has been a major supporter of the Cancer Society’s efforts providing funding and sponsorship for the non-profit’s many initiatives. In the final quarter of 2022 and already in 2023, Jimmy’s made good on its promise of continued support with three donations to various Cancer Society fundraisers.

“The Cancer Society of The Bahamas has been one of our go-to philanthropic partners,” explained Executive Sales and Marketing Manager Wellington Seymour. “In fact very early on we aligned our Pink Sands brand with the work they have been doing and we kicked things off with a major donation in honour of Breast Cancer Awareness Month,” he said.”

The company’s ‘Drink Pink for a Cure’ campaign has been an annual October promotion with funds earmarked for the cause.  “We allocated funds from the sale of all Sands Pink Radlers as well as pink-hued wines and spirits from brands like Svedka Rose Vodka, Beefeater Pink, Absolut Raspberri Vodka, and Notorious Pink Rose’” he explained. “At the end of the month those funds were part of a special donation which was presented to the Cancer Society team at our Jimmy’s Wines & Spirits East Bay Street location.”

Pictured, Caroline Kiriaze and General Manager Gary Sands

To close out 2022, Jimmy’s joined forces with the Cancer Society again as a partner for its signature holiday event ‘A Night At The Races’ held at the Old Fort Bay Club. The annual event is a major charity fundraiser in aid of the Cancer Society’s Cancer Caring centre. Since 2004, the facility has housed family island residents undergoing treatment in the capital – a service that was in even higher demand in the post-pandemic Bahamas.

“Coming off the heels of a major hurricane, and then a global pandemic we couldn’t have possibly considered bringing back an event like this without the help of partners like Jimmy’s Wines & Spirits,” noted Sue Roberts of the Cancer Society planning committee. “Thankfully partners like Jimmy’s made it possible for us to meet the demands of the centre and work toward its expansion.”

Pictured, Brand Manager Joel Smith (right) & Tom McDermott (left)

Less than a month into the new year, Sands Beer and the equally popular Tito’s Vodka brand became major sponsors of this year’s Cancer Society Golf Tournament. Now in its fourth year, the tournament got underway on the Majority Rule Day holiday at Baha Mar’s Blue Ocean Golf Course. A full field of 104 golfers participated in the two-man scramble that saw the teams hit the greens for a day of fun, camaraderie, and of course free beer and Tito’s cocktails courtesy of Jimmy’s Wines & Spirits.

Andrew Bell and Marcus Farrington emerged as the champions. The duo playing under the team of Sands Beer. However, there was another big win for the day. A tradition of Sands Beer for this tournament is to post a prize for the golfer who lands a golf ball in the Sands sculling boat which is anchored in Lake Cunningham. The Sands crew was ecstatic when the news spread over the course that year Tom McDermott hit a ball into the Sands boat! Tom’s prize is free Sands Beer for a year.

“This year’s tournament was a huge success” explained Tournament committee member Phil Andrews. “We raised close to $100,000 for the Cancer Society of The Bahamas, and we couldn’t have done so without the support of amazing corporate sponsors like Sands Beer and Tito’s Vodka of Jimmy’s Wines & Spirits.”

With an already packed lineup of events planned for the Cancer Society this year, the organization’s partnership with BBB is expected to grow and thrive. “It is hard to put a dollar value to the work being done by the Cancer Society,” said Susan Warren, Wines & Spirits Portfolio Specialist for Jimmy’s Wines & Spirit. “However as a corporate partner, we know that every little bit helps and so we’re always prepared to step up where necessary”.

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