Samples of Press Releases

Corona Launches Environmental Happy Hour Series in Honour of Earth Day

Corona Launches Environmental Happy Hour Series in Honour of Earth Day

Nassau New Providence, The Bahamas – Plastic pollution has become a global menace, with an estimated 8 million metric tons of plastics entering the oceans every year. However, with an already well-established reputation for protecting the world’s oceans, the Corona beer brand is doing its part to raise awareness of the dangers of plastic pollution and the need to protect local beaches. Just in time for Earth Day 2022, the company launched its first ‘Plastic Doesn’t Belong in Paradise’ series of sunset-themed events. 

“Over the past few years, Corona has cleaned up millions of square footage of shorelines across the world and here at home” noted Nathan Arnett, Jimmy’s Wines and Spirits, Brand Manager for AB-InBev, the parent company of Corona and other popular beer brands. “It has always been part of Corona’s mission to help eliminate marine pollution, and more specifically plastic pollution. Our packaging we use is environmentally friendly as well”.

Last Friday’s event held at the Tiki Bikini Hut on Junkanoo Beach in Nassau gave both tourists and visitors alike the opportunity to learn about the company’s efforts while enjoying a beautiful Bahamian sunset and a Corona beer for free. 

More than just a traditional happy hour, however, the event served as a precursor to a major beach cleanup held at the Coral Harbour Beach on Saturday, April 23 which attracted scores of volunteers who helped collect some 30 bags of trash.

“While it’s always disheartening to see the amount of trash that accumulates on our local beaches, we were excited to see the number of volunteers who showed up to participate.,” explained Arnett who revealed plans by the brand to return to the site again over the next several Saturday’s to continue the cleanup work. “The reality is, that there’s still so much to be done,” he explained. “Other cleanup efforts will feed into the ongoing and multi-phased partnerships between Corona and local non-profit organizations.” 

 “We’re hoping that our efforts will inspire even more persons to come out and participate in our cleanup campaign. As a country that depends on our sun, sand, and sea as a pillar of our tourism product, we need to do everything in our power to protect our natural environment and prevent plastic pollution”.

By the year 2025, Corona expects to clean up one hundred beaches and eliminate up to one million pounds of waste. “Beaches will always be special to us” noted Alex Sands, AB-InBev Brand Coordinator at Jimmy’s Wines and Spirits. “From tropical oceanside shores to urban riverside parks, they’re where we gather to relax, refresh and live the fine life. That’s why we’ve made it our mission to help with protecting our beaches now and for future generations.”

#CoronaBeerBahamas #EarthDay #ProtectOurBeaches 

Bahamas Waste Vaccination Campaign a Success

Bahamas Waste Vaccination Campaign a Success

New Providence, The Bahamas – Now two years after the debut of Covid 19 across the globe, local officials say they are pleased with the downward trend in numbers now being recorded across the country. That trend was aided in part by the increase in the number of Bahamians who have chosen to take ‘the jab’ in the face of new variants like the highly contagious Omicron a concerning fourth wave. More than 300 thousand vaccination doses have been administered since the introduction of vaccines locally. Of that number, more than 150 thousand Bahamians across the country are now fully vaccinated. 

Despite the uptick in vaccination numbers, however, vaccination hesitancy has remained an issue among segments of the local community. In response to those challenges, corporate citizens like Bahamas Waste have stepped up to allay fears and raise awareness through a campaign designed to incentivize the jab for its employees. Since November the company’s in-house ‘Get Vaxxed Raffle’ rewarded team members with cold hard cash for taking the jab.

“We’re very pleased that so many Bahamians are coming on board to get vaccinated but there’s no denying that that kind of decision can be difficult and even frightening for some,” noted Bahamas Waste General Manager, Francisco de Cardenas. “Thanks to our initiative we’re pleased to say that up to 70% of our staff are among the ranks of the fully vaccinated.”

Over the last three months, Bahamas Waste employees were given three chances to win cash prizes and more for opting to take any of the available vaccines throughout the country.  Starting in November those taking the vaccinations were able to enter to win five hundred dollars, with chances to win another five hundred in December and a final thousand dollars in January. 

On Monday, under the auspices of the Health Minister the Hon. Dr. Michael Darville, the final of the three drawings was awarded to Evan McPhee, a Bahamas Waste staff mechanic, during a special drawing held at Bahamas Waste’s Gladstone Road Headquarters. 

 “I didn’t win anything in the first and second rounds but I was confident in my chances to win the big prize,” said McPhee who walked away with 1000 dollars in cold hard cash. “Vaccination is the right choice,” he said, it’s better for our health and better for the people around us.”

In addition to cash prizes, vaccinated employees were also awarded consolation prizes such as gas and food vouchers valued at over $800. The Health Minister, who assisted in making the final drawing applauded the work of Bahamas Waste and its commitment to creating a healthy and covid free environment.

“We know that vaccinations save lives. We are very proud of Bahamas Waste for answering the call, working closely with the vaccination committee, and demonstrating that vaccinations are the way to go.” 


Jimmy’s Wines & Spirits Makes Thanksgiving Wishes Come True for The Cancer Society of The Bahamas

Jimmy’s Wines & Spirits Makes Thanksgiving Wishes Come True for The Cancer Society of The Bahamas

With nearly 45 years of activism and advocacy under its belt, the Cancer Society of The Bahamas has been the go-to resource for cancer sufferers and survivors across the country. In 2020 alone, more than 800 Bahamians were diagnosed with some form of cancer, with instances of prostate and breast cancer among the most prevalent forms of the deadly disease. 

Since 1976, the Cancer Society has worked to raise awareness about the various types of cancer impacting Bahamian society.  Highlighted are the benefits of early detection and treatment options while providing much-needed mental and emotional support to its patrons, a mandate which has become increasingly difficult due to both global economic and health conditions.

Despite the challenges, the Cancer Society’s years of dedication has inspired countless organizations to join the fight against cancer including Jimmy’s Wines & Spirits. Over the past several years Jimmy’s has stepped up as a major supporter of the Cancer Society’s efforts providing funding for educational programs and other initiatives. “The relationship between Jimmy’s Wines & Spirits and The Cancer Society of The Bahamas dates back many years” noted Mallory Sands of Jimmy’s. “Just as we have supported in the past, we wish to continue our service to this organization and do our part in any way that improves the lives of our good Bahamian people and families.” 

This donation is yet another example of Jimmy’s ongoing commitment to good corporate citizenry. During the month of October, the company launched a special Breast Cancer Awareness initiative which encouraged customers to donate to the worthy cause.

“As a truly Bahamian company, we are proud to support causes that serve and impact the greater community” noted Sands. “It is a tragic reality that cancer is all too prevalent in Bahamian society. Cancer has affected each and every one of us in some way. We were so pleased with the response we received from the general public as well. We want to continue to be a part of the solution as much as we hope to be there for the celebration when a battle has been fought and won.”

For the team at the Cancer Society, the assistance could not have come at a better time. “The past two years have been particularly challenging for us,” said Cancer Society Administrator Errin Storr. “The devastation of Hurricane Dorian in 2019 and the Covid-19 pandemic in 2020 forced us to cancel many of our major fundraising events, which has impacted how much support we’ve been able to provide those most in need of our services.”  

This latest donation, officials say, will be used to fund ongoing educational campaigns aimed at raising awareness about the early detection and prevention of cancer.

“We plan to up our media engagement through the use of more social media broadcasts as well as through our website,” said Storr. Those efforts she notes will target a younger audience through the Cancer Society’s HaLT – Healthy Lifestyle Teams – initiative. “That program,” she notes “is designed to promote healthier lifestyles choices.  Targeting the youths will teach them better eating habits as they grow into adulthood; the mission is committed to the awareness, education, prevention, research, advocacy, care and cure of cancer.” 

“More importantly,” Storr says, “the funds will have a significant impact on the number of individuals who can be accommodated at the Society’s Cancer Caring Centre. Many of our clients come from the family islands. So part of what we do is try to create a home-away-from-home experience to help persons through their recovery periods.”

As the fight against cancer progresses, Bahamians can expect the partnership between Jimmy’s Wines & Spirits and the Cancer Society of The Bahamas to grow. According to Sands, the company is committed to helping important causes whenever it can. “Service is our culture. Jimmy’s takes part in charitable initiatives year-round and we’ll continue to help meet the needs of our community through partnerships with nonprofits like The Cancer Society of The Bahamas. We believe in their important work and we are happy to help.” 

Bahamas Waste Incentivizes Vaccinations  For Its Employees

Bahamas Waste Incentivizes Vaccinations For Its Employees

For more than 2 years, the country and the world have grappled with the loss of family, friends, and loved ones at the hands of the global Covid-19 pandemic. Since the introduction of vaccines designed to mitigate the impact of the virus on the human population, millions of people have lined up to get ‘the jab’. 

Across our archipelago, some 138 thousand Bahamians have joined those ranks accounting for 35.2% of the country’s population. While the personal choice to be vaccinated against the deadly Covid-19 virus was a relatively easy choice for some, the decision has not been as cut and dry for many others. 

With vaccine hesitancy, a major concern in the fight against the Coronavirus, corporate citizens like Bahamas Waste is doing their part to allay fears, raise awareness and even incentivize the process for members of its team.  “We understand that making this kind of decision can be difficult and even frightening for some,” noted Bahamas Waste General Manager, Francisco de Cardenas. “For the past several weeks and months we’ve been making sure that our employees have all the information they need to make a decision and that they are aware of all the options available to them.”

In addition to raising awareness, the company also set out to reward team members who got or will get vaccinated. Over three months, Bahamas Waste employees are being given three chances to win cash prizes as part of its in-house ‘Get Vaxxed Raffle’ with the first of the three drawings taking place on November 30th.  “The support from our team has been great so far,” noted Bahamas Waste Health & Safety / IT Manager, Christopher Johnson. “We’re expecting even more participation as we move into our December and January drawings.”

Employees opting to take any of the available vaccines throughout the country were able to enter to win five hundred dollars in November, with chances to win another five hundred in December and a thousand dollars in January drawings too. “We have also allowed the names to roll over if they do not win in the first or second drawings,” noted Johnson. “In addition, we gave out four consolation prizes for this month of $50 gas vouchers all drawn by members of The Bahamas National Vaccination Committee.“

Speaking for the National Council while at the raffle event, Vice Chairman, Ed Fields, noted “Every little bit counts!  We applaud Bahamas Waste and these types of corporate initiatives, which Bahamas Waste organized on their own.  It shows their commitment to their employees but more so how they are making every effort to the wider goal to get as many people in The Bahamas vaccinated as possible.” 

In all, as many as 78 employees entered the raffle but for Thomas Knowles having his name drawn meant a 500 dollar payday just in time for the holiday shopping season. “I initially went back and forth about taking the vaccine but after paying attention to the trends, the statistics, and heeding the advice of healthcare professionals, I’m glad I made the decision and even happier that I can be rewarded for it.” 

Corona Takes Duo to “Rediscover Paradise”

Corona Takes Duo to “Rediscover Paradise”

Known for rewarding their loyal customers through various social media promotions, contests, and celebrations, Jimmy’s Wines & Spirits joined forces with Corona Beer brand to offer their customers a chance to ‘Rediscover Paradise’ and make their travel dreams a reality by visiting the Dominican Republic. 

“Corona as a brand has positioned itself as the perfect cooler companion for persons who want to celebrate and enjoy paradise” explained Joel Smith, ABInBev Brand Manager. “After two years of adjusting to the new normal the ‘Rediscover Paradise’ was an invitation for fans of our products to do just that, whether that means exploring our own local paradise or in this case, exploring the paradise that is the Dominican Republic.”

“Each purchase of a Corona six-pack gave our customers an opportunity to win the trip,” Smith explained. “It included first-class accommodations at a 5 star, all-inclusive resort and access to amazing activities and experiences which allowed them to explore the island and rediscover paradise for themselves.” 

For two of the brand’s customers, a single purchase of a Corona six-pack from their favourite Jimmy’s Wines & Spirits location unlocked the trip of a lifetime. Denise and her husband Ralph Johnson returned this past week, relaxed and refreshed from the Dominican Republic.  “The entire trip was a dream come true,” said Denise Johnson, who traveled with her husband Ralph.  The entire experience was phenomenal. From the welcome gifts, the overall ambiance, service par excellence, the Scape Park day excursion, and more.  So hats off to the Corona and Jimmy’s Wines & Spirits team.”

The ‘Rediscover Paradise’  promotion was launched in August and culminated at the end of September. “We’re always thrilled at the level of engagement these kinds of promotions get from our customers” noted Executive Sales and Marketing Manager at Jimmy’s Wines & Spirits, Wellington Seymour. “The entry response we received was really strong, I am sure many wanted to get away after the last two years.  This is also a great way to say thanks to our customers who have really supported Corona beer since they entered the local market.”

As the holiday season approaches, fans of Jimmy’s Wines & Spirits and its many brands can expect even more opportunities to win. “We are firm believers in giving back to the people who continue to support us and our brands,” noted Seymour. “We are working on new campaigns all the time and we’re excited about launching those opportunities very soon.”