Samples of Press Releases

Presidente Turns Up the Heat with New Summer Promotion

New Providence, Bahamas –Bahamian Summers are synonymous with high temperatures, beach bodies, and now thanks to a new promotion from the Caribbean’s favourite beer, it will also become synonymous with ice cold Presidente.

Since its huge re-launch in the local market last year, scores of Bahamian beer drinkers have embraced the crisp and refreshing taste of Presidente; with thousands flocking to support various Presidente events from the wildly successful music vibes tours, to Carnival themed parties and fetes. With Summer in full swing, Presidente Beer, along with their distributor Bahamian Brewery & Beverage Company, is now ready to launch a new series of events, which will build on the successes of last year while offering an elevated experience for its customers. In honour of the summer promotion which recently launched, the entire Presidente team recently began making the rounds on the radio to promote the upcoming events stopping by the ‘Morning Boil’ with Eddie and Sannie to promote Presidente Summer, and will also be guests at 100 Jamz as well.

“This summer will be no different,” said Presidente Marketing Manager Manuel Bartolo. “We’re about to turn up the heat, with a series of events with local promoters that we hope will both meet and exceed the expectations of our fans.”

Teaming up with Exclusive Entertainment, Fresh ENT and some of Nassau’s hottest DJ’s, Presidente hosted a massive powder, foam, and Beach concert which took over the Western Esplanade beach this past Saturday, attracting scores of Soca music lovers to enjoy a colorful and fun beach experience all while enjoying the great taste of Presidente Beer – which was on special all night long.
Last weekend’s concert was one of two major events which will feature lots of powder, live performances, and DJ Music. The second concert event is set for September 29 and will feature high energy performances from surprise artists.

In addition to the major concert events, the Presidente team will also be popping up at selected restaurants and bars around New Providence bringing with them, Presidente Beer specials, and awesome Presidente Paraphernalia as well.

“Presidente is all about taking the party to the people,” said Damien Humes, Sales Supervisor at the Bahamian Brewery & Beverage Company, “This summer, we wanted to meet our customers at the all the places they love to enjoy Presidente”.

Presidente Beer will also invite several of its loyal fans to not one, but two exclusive pool party experiences.
“These exclusive parties are invitation-only events so we’re giving Presidente drinkers the opportunity to win entry for themselves and a group of their friends to come party with Presidente” he explained.

To enter simply purchase Presidente beer from any of the participating stores and scratch off the card to reveal whether you are a winner. 10 persons will win the chance for them and four friends to party poolside with Presidente Beer.

Details on all upcoming Presidente Summer events can be found on social media at https://www.facebook.com/BahamianBrewery/.

Bud Bahamian Winner Front and Center at FIFA World Cup

Moscow Russia – Football (soccer) enthusiasts from around the world have been glued to their screens as the FIFA World Cup action heats up in Russia. Heralded globally as the most prestigious association tournament in the world, the FIFA World Cup has, and continues to attract millions of viewers surpassing even the Olympic Games.

Ahead of this year’s games, a new partnership between Budweiser Beer and the Bahamian Brewery & Beverage Company gave lucky Soccer fans here in The Bahamas the opportunity to receive the ‘trip of a lifetime’ to watch a FIFA World Cup game live in Otkritie Arena, in Russia.

Hundreds of entries came down to one lucky winner. Anthony Bullard, a native of Nassau was the lucky winner during a live drawing held at Jimmy’s Wines & Spirits, Cable Beach location.
“This has been an amazing experience so far” Bullard gushed from Russia on Tuesday night. “I never thought I’d be a winner and Bud has really taken great care of us. I am having the time of my life and the game between Brazil and Serbia was EPIC”.
Last week Saturday, Bullard along with local sports enthusiast and commentator, Renaldo Dorsett, headed on the 18-hour journey across the globe.

Having made a name for himself as a talented sports commentator, Dorsett is one-third of the team of young Bahamian sports enthusiasts dubbed the 10th year seniors; which boasts a following of more than 4 thousand on Instagram. Dorsett helped chronicle not just the game, but the epic experiences for him and Bullard; all courtesy of Budweiser. “We encourage everyone to follow Anthony on his epic trip,” said Manuel Bartolo, Budweiser Marketing Manager for The Caribbean Islands. “He joined scores of winners chosen from around the world to watch the world’s most watched sport LIVE.”

The Fete continues with Presidente

New Providence, Bahamas – This weekend, May 4-6 the streets of New Providence will come alive with the sights and sounds of The Bahamas Carnival Experience. Excitement has been building for months with a series of fetes and concerts which cleared a path for a weekend of fun, and merriment. Now, “The Fete Continues”. In just a few days, carnival fans and Soca enthusiasts from The Bahamas and around the world will flood the streets for the 2018 event which will feature amazing international and local artists.

As has been the case since the start of the local Carnival season, Presidente – will be front and centre for the festivities. Joining the highly anticipated road fever march on May 5th, three Presidente Sponsored Floats will showcase three of Soca music’s biggest and brightest stars.

“We are so excited to have Orlando Octave, Fadda Fox and Farmer Nappy joining us on board the Presidente Music Truck” explained Presidente Marketing Manager, Manny Bartolo, “they’ll treat the crowd to high energy performances all day and be there to interact with carnival goers”.

Since its launch in the local market last year, scores of Bahamian beer drinkers have embraced the crisp and refreshing taste of Presidente, with thousands supporting various Presidente themed events at every opportunity, from the three music vibes tour events to the pre-carnival parties.

“We’ve made it very easy for fans of Presidente to enjoy the Carnival experience” noted Wellington Seymour, Executive Sales & Marketing Manager of The Bahamian Brewery & Beverage Company Limited, the local distributor of Presidente Beer. “All they have to do to receive their Presidente t-shirt or bandana is purchase a six-pack of Presidente from any of our Jimmy’s Nassau locations.”.

Saturday’s road fever parade will begin at 10 am leaving from the famed Thomas A. Robinson Stadium and will culminate in a massive Bahamas Carnival celebration Arawak Cay later that night.

“With each event, we work to show our commitment to providing exciting, lively and unforgettable experiences,” said Bartolo. “This weekend will be no exception and we invite everyone to come and enjoy!”

WSC Supports Elementary School Scholars

Nassau, New Providence –The Water and Sewerage Corporation (WSC) prides itself on its ability to give back to the communities it serves. Over the years, the corporation has introduced countless initiatives geared specifically at community and youth development; from its partnership with MIYA Bahamas for ‘Good Deeds Day’, helping underprivileged children, or school visits teaching about water conservation as well as supporting the educational needs.

During a ceremony at WSC headquarters, the corporation’s newly appointed board continued the long tradition of supporting the Bahamas Primary School Foundation. WSC commitment dates back five years with the corporation donating to the non-profit on an annual basis, an effort which now has the support of WSC’s newly appointed board as well.

“As a trained educator and a father, I always jump to assist anytime children are involved”, noted WSC Chairman Adrian Gibson. “I am pleased that WSC has chosen to donate to such a noble cause, one that will impact and build a future generation of leaders and dutiful citizens,” he said.

“We congratulate the organizers for their spirit of community, these persons are setting a sturdy foundation for the building blocks of a better tomorrow”.

Now in its 20th year, the foundation which was established in 1997 recognizes the academic accomplishments of more than two thousand Bahamian students in both the public and private schools in the family islands, offering scholarship opportunities and rewarding students for their contribution to school life, their participation in extra-curricular activities, as well as their community involvement. In 2017 alone, one hundred and ten nominees were chosen from Grand Bahama, New Providence, Abaco, Andros, the Berry Islands, Bimini, Cat Island, Eleuthera, Exuma, Long Island, San Salvador, Inagua, and Mayaguana were awarded medals, trophies, and scholarships.

“We also owe a great debt of gratitude to our corporate and individual sponsors, without whom this program would not be possible” noted Foundation Chairman Vandyke Pratt. “We salute these individuals and corporate entities that have deemed it to be of great significance to invest in the future of the Bahamas via this program”.

As a corporate citizen and community partner, the team at WSC is passionate about making a difference in the lives of students of all ages and remains committed to its partnership with the Bahamas Primary School student foundation and their recognition of the country’s young people.

Winners of Music Vibes Tour Concert Series receive Presidential Treatment in the DR

New Providence, Bahamas – This past year saw the launch of a new partnership between The Bahamian Brewery and Presidente the Caribbean’s number one beer. A partnership that gave 14 winners the opportunity to experience and enjoy an all-expense- paid trip to the Dominican Republic, VIP Services, Hotel accommodations, fine cuisine and tickets to the biggest Party in the Caribbean!

Following the launch of The Bahamas arm of the Presidente Music Vibes Tour in September, The Bahamian Brewery and Beverage Company took its commitment, and reputation for providing exciting, lively, and unforgettable experiences to even greater heights. Teaming up with the Caribbean’s number one beer to treat local winners to three days of presidential treatment in the Dominican Republic, with their under-the-cap promotion.

“The Bahamian Brewery has expanded its brands to include some of the biggest lines of beer in the world”, noted Trade Marketing Supervisor Bryan Thurston. “We were amazed at what the Music Vibes Tour and Presidente brought to the table, and at how well the concert series was received by local audiences; and we know our winners could not believe the unlimited Presidente, the hospitality and the concerts they attended!”

The Bahamas Music Vibes tour began in Nassau with sold-out
performances by Reggae superstars Konshens, Dexta Daps and Rap newcomer Kent Jones at the Bahamas Sand Soccer stadium. It then culminated in an International star-studded spectacular, which included Presidente winners from around the region – all 300 of them – including New Providence, Grand Bahama, Aruba, Jamaica and more converged in the Dominican Republic in November for three days of adventure, fun, music and of course, Presidente Beer.

Over a two-week period beginning in October 2017, hundreds of
participants from around the country and the region, popped the tops off Presidente beer to retrieve the codes found under the bottle caps of each bottle they purchased. Customers were then given the opportunity to win Presidente branded goods and a chance to attend the Presidente Music Vibes Tour in the Dominican Republic by simply registering those codes on the official website at www.presidentebeer.com.

The lucky winners were paired with an official tour guide in the DR who accompanied the Presidente fans on a series of daytime activities, ahead of the main event concert, which included tours of the country’s beautiful historical sites and more. As it had been doing all summer long, the three- day concert event united thousands of music lovers from the Latin America and the Caribbean through rhythm.

“This was truly the best concert I’d ever been to, ” said Winner Sean Basden, “ Presidente really rolled out the red carpet for us and the shows were amazing with the largest stage I had ever seen, fireworks, food, drinks and incredible performances” he explained.

For Dennis Palomino, the concert experience deepened his appreciation for different genres of music and the various cultures from around the region. Performers such as Ricky Martin, Mark Anthony, and Justin Timberlake hit the stage to provide stellar performances of their greatest hits set to an extraordinary display of lights and sound.

“The lineup was extraordinary, there were so many wonderful artists and we were treated so well. I’m looking forward to the next Bahamian Brewery and Presidente collaboration” he explained.