Samples of Press Releases
The Bahamas National Trust (BNT) along with Corona Beer and Jimmy’s Wines & Spirits (JWS) hosted a weekend mangrove cleanup at Bonefish Pond National Park (BPNP) in recognition of World Oceans Week.
The cleanup came on the heels of a week-long promotion that saw one dollar from every six-pack of Corona beer sold at Jimmy’s Wines & Spirits stores nationwide. Over $1,500 was raised by the promotion and donated to the BNT. “Corona was delighted to see the success of the promotion as it means more resources can be allocated to protecting The Bahamas’ natural resources” says Elena Gonzalez, Sales and Marketing Manager for AB InBev – the parent company of Corona.
At the Sunday event, groups of BNT volunteers including BNT members, corporate donors, JWS staff and the Corona team got their feet wet and their hands dirty, with some cleaning up on land and others taking to the water in kayaks to remove trash deep inside the mangrove system. Participants also planted mangroves in areas that have been damaged by dumping and development.
BNT Executive Director Eric Carey said, “We wanted to do something different for World Oceans Week, and Bonefish Pond National Park is an area always in need of restoration work. Mangroves are breeding grounds and nurseries for a lot of marine wildlife. They also provide protection for coastal communities during storms. Our mangroves and oceans are interconnected – the health of one ecosystem affects the health of the other – so we thought this would be a great, unique way to recognize and celebrate World Oceans Day as well as accomplish some work that really needed to be done at BPNP. We were happy to have Corona Beer and Jimmy’s Wines & Spirits collaborate with us to create this event. They generously gave resources and manpower, and it wouldn’t have been possible without them.”
Over the past few years, Corona has cleaned up millions of square footage of shorelines across the world, as part of their mission to help to eliminate marine pollution; and they are keeping up with this commitment. “Mangroves play an important role in the marine ecosystem, and they often don’t get the same attention as beaches when it comes to cleanup events, so we were happy that we were able to come together to pull off a successful event that included the replanting of seventy-five more mangrove trees in the park” says Gonzalez. Following the successful cleanup, volunteers were treated to an ice-cold Corona beer for their hard work. The cleanup ended just in time for event-goers to make the Corona Sunset Hour at Cabbage Beach Bar for one more chance to support World Oceans Week.
World Oceans Day is a day that encourages people to see the value and importance of oceans and participate in various initiatives to help preserve and protect them. The BNT and Corona celebrated this day by dedicating a whole week to promoting positive conservation action. As the official stewards of The Bahamas’ national park system, the BNT manages over 2.2 million acres of land and sea throughout the country. Over 85% of these areas are marine environments.
Carey said, “The Bahamas’ rich history and culture are uniquely tied to the ocean. For ages, local communities have relied on the sea for income, food, and recreation. Our marine resources contribute approximately $8 billion annually to the Bahamian economy. And the value of the ocean in and of itself far exceeds this. It is a resource we as people, and as Bahamians, cannot afford to lose.”
To learn more about Corona’s commitment to protect the ocean and the role the BNT plays to manage terrestrial and marine national parks, protect species that inhabit them, and inform environmental policy, please visit them on social media on Facebook, Instagram, Twitter, or YouTube.
Since 1703, Mount Gay has been widely revered as the oldest and most celebrated rum with a longstanding connection to sailing, craftsmanship, and community all of which are truly united by the ocean. As a nod to that longstanding history, Mount Gay annually celebrates and promotes its environmental efforts through a special day dubbed We Care Day. In 2021, the company opted to widen its scope to include the whole month of June and the observation of World Oceans Month. In partnership with its local distributor, Bahamian
Brewery & Beverage Company, the brand spent the month of June working to preserve bodies of water across the island chain.
On June 10, the brand kicked off its celebration of World Oceans month in partnership with the Friends of the Environment organization. The brand collaborated to host a special Happy Hour at the Hope Town Inn & Marina in Abaco, featuring Mount Gay drink and food specials.
“The event was a great opportunity for residents on the island as it gave us an opportunity to give back. Part of the proceeds were donated to assist the group with its mandate to protect the island’s major environmental landmarks” said Mallory Sands of Bahamian Brewery & Beverage Company (BBB).
Two days later, the brand moved its efforts to Rock Sound, Eleuthera for a massive beach cleanup effort. “We received immense community support” explained Sands. The Rock Sound cleanup was a collaborative effort with Clean Beaches Eleuthera. As part of their mandate, the group hosts
monthly clean-ups designed to keep the island’s beaches in pristine condition.
With the organization’s help, Mount Gay enlisted a team of 23 volunteers who collected some 525 pounds of garbage over a three-hour period. “Our volunteers came prepared to do the heavy lifting” noted Sands “they were organized and efficient.”
With work done, the brand treated its volunteers and the wider community to a Happy Hour event hosted at Sammy’s Place.
To wrap up the month, Mount Gay brought their efforts to the capital and to Abaco for a dual beach cleanup on June 20. The cleanups were based out of Gone Fish’n at Arawak Cay beach and Pete’s Pub in Little Harbour respectively.
“This has been a great month of environmental awareness for the Bahamian Brewery and all its brands” noted Sands, “We hope that through our efforts we can encourage Bahamians to think sustainable and drink responsibly.”
Most Caribbean islands share the same unique challenges with regard to providing pure and healthy potable water for their inhabitants. It’s a challenge that has also been experienced locally. Over the past 9 years, however, Miya Bahamas has worked to dramatically improve the water supply on the island of New Providence. With funding from the Inter American Development Bank (IDB), the company set out to reduce non-revenue water losses, addressing a variety of issues from leaks to poor water pressure and water quality. The strategy, now in its 10th year has garnered the company widespread accolades from The Government of The Bahamas and its IDB partners. It has also attracted the attention of regional organizations dedicated to the work of water conservation and protection as well, the most recent being the Caribbean Desalination Association (CaribDA) a non-profit organization representing members/sponsors from the Caribbean desalination and water reuse communities, utilities, industries, academia, and government.
Since MIYA began its work in collaboration with the Water & Sewerage Corporation (WSC) more than 9 years ago, the company has virtually reversed the issue of Non-Revenue Water (NRW). According to Mario Tavera, MIYA´s Project Manager in Bahamas, non-revenue water levels are determined by how much revenue is lost to the WSC due to water loss brought on by leaks and other shortfalls.
On June 30th MIYA will join CaribDA and other regional entities to participate in the annual Conference and Expo – an event designed to encourage communication and liaisons with other water treatment associations in the region. The conference, which will take on a virtual format for the first time in its history, will provide stakeholders an opportunity to share experiences, information, operational data, technical standards, and other resources while working together to improve the quality and quantity of potable water and lower the costs of production through application of desalination technology and water reuse in the Caribbean.
“CaribDA’s mandate falls in line with the efforts that MIYA Bahamas has undertaken for nearly a decade” explained Tavera, who has been tapped as one of this year’s presenters.
During a special workshop session to be led by the MIYA Team, conference participants will gain insights into the ways the company has been able to maintain its effectiveness during the COVID-19 Pandemic.
“Since the very start of our work, MIYA has focused on the implementation of a strategic plan that used cutting edge technology and a highly trained workforce to ensure we meet our goals” Tavera noted.
Those goals have been achieved by the implementation of several actions such as pressure and data management, active leak detection, the replacement and upgrade of thousands of faulty, illegal, and dormant connections – a move which had an almost immediate impact on the efficiency of the water supply and led to reductions in non-revenue water by as much as 71%.
While the company is preparing to wrap up its ten-year project in The Bahamas, Tavera says he is confident that the island will continue to reap the benefits of a more efficient water system.
“We are very proud of the work we’ve done in collaboration with the IDB and The Water & Sewerage Corporation in Nassau and we’re excited to share the insights we gained with the wider water conservation community.”
This year, the S in summer will also stand for safety thanks to a new initiative launched by the Pelican Bay Hotel on Grand Bahama Island. After two years of navigating life in a pandemic, Bahamians across the country are preparing to indulge in the abundance of sun, sand, and sea. The management at Grand Bahama Island’s happiest hotel has set out to make sure that visits to the beach and to the pool are a little safer for staff members and their children.
“Children of our employees haven’t had the best year during Covid due to lockdowns and restrictions” explained General Manager Magnus Alnebeck. “This really gives them a chance to get out of the house, and away from TV and video games. Learning how to swim is important, and sadly due to recent storms something that is lifesaving in Grand Bahama” he said.
On May 30th, the property kicked off the first in its series of summer swim lessons designed to teach water safety and swimming. Led by former competitive swimmer Coletor Johnson, affectionately called Aunty Coco, 12 young swimmers ranging in age from three to fourteen dove into their hour-long session in one of Pelican Bay’s 3 pools with all of the pool equipment and accessories also provided by the property.
“I’ve been teaching swimming for over 17 years” noted Johnson. “I also have lifeguard, CPR, first aid, and AED training and so my focus is definitely on encouraging water safety in addition to having fun in the water.” Over the next 4 weeks, Johnson will be joined by Taryn Smith, a former competitive swimmer in her own right and the creator of the Life Aquatics Learn to Swim Program.
“I specialize in teaching private lessons focused on learning long-term skills,” she said. My swimmers not only learn how to save themselves if need be but they’re also able to thrive and enjoy themselves in the water.”
This is the latest in a number of employee-focused initiatives launched by Pelican Bay to enrich the lives of its staff members. From events to celebrate mothers and fathers to special holiday givebacks, the company has created a culture of celebration around its workers.
“We really value the contribution of all our team members and so wherever we can, we strive to give back in little ways and in big ways” noted Operations Manager, Della Bridgewater. “As the summer months begin we are truly happy to be able to give the children of our employees a fun outlet to enjoy their summer, one that is also safe and engaging.”
As a leading global beer brand, Corona has been committed to the preservation of marine life and oceanic protection and has focused its efforts on supporting the fight against plastic pollution. Because of that commitment, Corona is now the first global beverage brand with a net-zero plastic footprint, recovering more plastic from the environment than it releases. Similarly, the Bahamian Brewery & Beverage Company has demonstrated a similar environmental commitment, recently introducing its new plastic-free packaging to complement its ongoing bottle recycling regime.
Now, both Corona and BBB will lend their collective commercial power to protecting the nation’s oceanic resources just in time for World Oceans Day which is commemorated annually on June 8.
“Upon entering the local market we immediately began exploring the ways through which we could promote the brand’s message of oceanic sustainability” explained Elena Gonzalez, Sales & Marketing Manager for AB InBev – the parent company of the popular Mexican brew.
The campaign, which is being launched in collaboration with the Bahamas National Trust, (BNT) is designed to raise awareness about the dangers of plastic pollution in Bahamian waters.
“As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans,” said Felipe Ambra, Global Vice President of Marketing, Corona.”
Under the theme “The Ocean: Life and Livelihoods” the BNT with the help of its newest corporate partner will shine a light on the ways in which we can all create a new balance designed to preserve and protect our oceanic resources.
“This partnership with Corona Beer is very important because it shows the significant role corporate organizations can play in helping to preserve our environment” noted BNT Executive Director Eric Carey. “This planet belongs to all of us, and it’s all of our responsibility to take care of it. We hope that through this partnership, we can continue to raise awareness of the importance of our oceans, encourage people to become members of the BNT, and also raise funds that can help us carry out our mission to protect natural areas. We also hope to clean up and restore vital mangrove ecosystems.”
This week, Corona and the Bahamian Brewery have launched a campaign that will see one dollar from the sale of every six-pack of Corona donated to the Bahamas National Trust. Those funds will go directly towards the management of national parks and marine protected areas in The Bahamas.
“At present, the BNT is responsible for the management of over 2.2 million acres of land and sea through its national park service” explained Carey, “more than 85% of these protected areas are coastal and marine environments which is why the support of corporate Bahamas is so incredibly important.”
As part of the new multi-phased initiative, fans of Corona can make their purchases count toward the BNT’s plans by visiting any of the Brewery’s Jimmy’s Wines & Spirits locations
“As a responsible corporate partner we’re always looking for ways to support initiatives that can benefit the country as a whole,” said BBB Executive Marketing Manager Wellington Seymour. “We applaud the BNT’s commitment to preserving our mangroves, seagrass, and coral reefs through science, education, and natural resource management, and we celebrate Corona’s commitment to helping preserve our Truly Bahamian way of life.”